PLAY it Forward campaign

PLAY it Forward campaign

Learn more about the value of children's museums in this article "Why We Need Children's Museums" by Richard Rende, PhD.

PLAY it forward is a special campaign to refurbish and re-imagine the museum from the inside out to prepare for the next million visitors. We have reached our $2 million campaign goal!  THANKS SO MUCH TO ALL DONORS! 


  • Refurbished Me & My Shadow (sponsored by Steve Shultz & Cindy Hart)
  • Adaptive items for visitors with autism and sensory issues (sponsored by the Mary Grace Sieber Fund of the La Crosse Community Foundation)
  • Doodle Dots big "lite brite" (sponsored by Marine Credit Union)
  • Bernoulli Blower, Twisted and new pin screen (sponsorships available)
  • New EyePlay games and equipment (sponsored by Gundersen Health System)
  • Interactive cash register (sponsored by Kwik Trip Inc.)
  • Building exterior updated with colorful circles
  • A milking, mooing cow (sponsored in honor of Donald E. Mahr)
  • Indoor and outdoor renovations have been made and more are planned for next year (sponsored by an anonymous donor, PMG Foundation, and Altra Federal Credit Union)
  • We finally have a designated Employee and volunteer break room (sponsored by Fowler & Hammer).
  • Additions to our endowment fund from The Elmwood Foundation and the PMG Foundation will support continued access for economically disadvantaged families.
  • A one-of-a-kind, multi-level Cleary-Kumm Luckey Climber was installed in January of 2018.
  • Campaign donors (unless anonymity was requested) are listed on a column near the entrance. 

Stay tuned for . . .

  • A toddler playhouse (sponsored by Coulee Bank) and more new items (sponsored by The Temte Family) will be added to the Wiggles & Giggles area for ages 0-4.
  • A timeline will show the 20-year history of the Children’s Museum of La Crosse (sponsored by Citizens State Bank).
  • The words and graphics will be changed on the “My Story By Me” exhibit (sponsored by Trust Point Inc.)
  • Improvements and additions are coming to the Mighty Mississippi exhibit area (sponsored by Brennan Marine).
  • An exhibit to include rolling and racing fun will be added (sponsored by the Monica Phillips Foundation and the Mike & Renee Redman Family).
  • An interactive “Bye Bye” button will make leaving the Museum almost as much fun as arriving (sponsored in memory of Jack Edwards).
  • AND MORE!!!